BMW's Marketing Strategy

Discussion in 'UK Motorcycles' started by CT, Jul 22, 2005.

  1. CT

    CT Guest

    From the Motors section in today's Sun[1]:

    At the end of the review of the BMW HP2, BMW's director
    of Sales & Marketing is quoted thus:

    "This is a non-sensical bike but the new BMW ideology
    is that bikes don't need to make sense".

    [1] Yes, yes, I know.
     
    CT, Jul 22, 2005
    #1

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  2. CT

    gomez Guest

    Those crazy Germans. First wars now bikes.
     
    gomez, Jul 23, 2005
    #2

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