I gotta' say, some of the other manufacturers could take a page out of the Harley marketing manual(s). They(Harley) certainly are pushing the whole experience with tours of various plants, domestic/international locale, and company sponsored rentals(can you say FHA) for further promotion of sales. Maybe it's because, as far as I know, Harley doesn't make anything other than motorcycles. Of course, they manufacture/license everything from underwear to sun- glasses emblazoned with the HD logo. But, unlike Honda and Suzuki who also make automobiles, as well as Kaw- asaki Industries who makes everything from bullet trains to enormous construction equipment, Harley's business model is focused only on motorcycles. Of course, Yamaha also has a wide diversity of business also. I've also gotta' admit that the model seems to work well for Harley, regarding customer loyalty. No scientific poll here but, based on the experiences related to me by many Harley owners, concerning dealership treatment, I just can't seem to understand why they return. However, they still do return. I saw 3 brand new Harley's just this evening. They were all dolled up with the latest accessories in chrome and various finishes. The bikes are absolutely gorgeous. I can say that my neighbors are unknowingly grateful that I don't ride a Harley. As people who generally judge a motorcyclist as the typical criminal element, I can imagine what type of reception I'd receive if I were to come roar- ing around generating the typical Harley exhaust note. I don't know if Harley allows riders of other makes on their guided tours. My sense says no, but it certainly may be possible. [URL]http://www.harley-davidson.com/wcm/Content/Pages/Motorcycle_Tours/guided_tours.jsp?locale=en_US[/URL]