[QUOTE="theo"] Yup, I figured that out years ago too. I also read what protection AS1698 tests to. I wear a helmet to keep the sun off my bald spot, keep my ears warm, the rain from stinging my face, and, most importantly, stop those big green bugs. Theo[/QUOTE] It's a similar reason to why we almost buy the store-brand equivalent when doing our grocery shopping - 90% of the time it's made by the same mob who do the premium product, but packaged in cheap-arse looking packaging to generate an illusion of quality differentiation. People don't want to be thought to be tight arses, so they buy the premium product wherever possible, not realising that the extra cost is pretty much pure profit for the stores based on nothing more than fancy wrapping. On those rare occasions where there actually is a difference in superiority to match the price, then we'll buy the premium product. But otherwise, we save about -+ per fortnight on our shopping. Companies (including helmet manufacturers as well as supermarkets) are well aware that the average consumer is not like us, and prefers to make their purchasing decisions based on ego rather than value. So they happily pander to that desire by producing all manner of fancy-looking add-ons for very little extra cost and then marking them up enormously because it 'looks' like a more expensive (and therefore higher quality???) product.