Motorcycle Marketing and Sales in the UK

Discussion in 'Classic Motorbikes' started by kaybo, Feb 11, 2006.

  1. kaybo

    kaybo Guest


    I am doing a research paper on motorcycle marketing and sales in Europe
    and I was hoping you could answer a relatively simple question:

    Are most motorcycles in the UK sold in standalone dealerships, or
    alongside cars in the same dealership? This would be especially true
    for marques which manufacture both cars and motorcycles, like Honda and

    Thanks for your help!


    Kevin Bonin
    kaybo, Feb 11, 2006
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  2. kaybo

    Lozzo Guest

    kaybo said...
    If you got off your arse and walked round a few dealerships you'd find
    out for yourself.
    Lozzo, Feb 11, 2006
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  3. kaybo

    Ken Guest

    If you are after the answers to simple (very) questions you have come
    to the right place...........Most posters on here are pretty clueless!

    Ken, Feb 11, 2006
  4. kaybo

    Tim Guest

    Google for it.

    Tim, Feb 11, 2006
  5. kaybo wrote

    A focus group, yummy.

    How much are you paying for our time?
    steve auvache, Feb 11, 2006
  6. kaybo

    mb Guest

    Are you sure you want to do that? You don't seem to know the first
    thing about it.
    Generally the same as The Netherlands...
    mb, Feb 11, 2006
  7. kaybo

    Peter Guest

    Didn't see the original post, but there seems to be scope for a gentle
    bit of whimsy. Now, the first car my father had was a BSA. Really. Was
    posted and had to sell it to settle his mess bill.
    Peter, Feb 11, 2006
  8. Peter wrote
    I know what you mean. I can remember the first car my dad had, the old
    bill made him give it back.
    steve auvache, Feb 11, 2006
  9. kaybo

    kaybo Guest

    what a witty brit you are
    kudos for reinforcing my image of both bikers and limeys at the same
    kaybo, Feb 12, 2006
  10. kaybo

    Ken Guest

    Ah a merkin has crawled out from under its
    stone.......................soon going to have your asses kicked by
    Iran like your having done at the moment by

    Ken, Feb 12, 2006
  11. kaybo

    Colin Guest

    Not sure where you are based, but seems unlikely to be UK.
    You are in a newsgroup allegedly focussed on classic motorcycles,
    so probably not the closest fit to your needs. Please do not judge
    the demographics & courtesy of British classic motorcyclists by
    some of the replies you have received.. Unfortunately, I cannot
    pretend that NG courtesy is any better in other groups looking
    more at the current motorcylcing scene.

    UK sales practice since the start of motorcycling has been for
    new & used contemporary motorcycles to be sold in general
    dealerships. Dealers often had a subset of agencies, & the most
    respected marques were more selective on channels. Scott,
    Vincent, Brough were careful -- many others were not. Very
    rarely mixed up with cars, even by specialist marque. The only
    frequent area where that happens is for dealers in classic/vintage
    machines, who will often sell both.

    In the past two decades many independent sales outlets have
    gone. Now the biggest national sales share is very much with the
    multiples, who tend to concentrate on the volume manufacturers.
    Specialist marques (low output; competition; off-road etc) tend
    to be sold via smaller regional distributors, who often have more
    type-specialist mechanical knowledge & facilities to provide major
    ongoing maintenance. Many of the multiple sales outlets attract
    post-sales criticism for being more interested in the sale than in
    post-sales customer support beyond simple servicing.

    There has often been limited marketing cross-community -- eg
    advertising, test rides & promotions of sports motorcycles to
    motor sport fans. Especially true in the '30s,'40s & '50s --
    reduced steadily as the average useable performance differential
    between upper quartile motorcycles & sporting cars has
    reduced over the past three decades.

    Cross-marketing normally directed at sporting motorists, or in
    the '50s & '60s at sidecar-bound families targetted for small car
    ownership. Not yet seen Ferrari advertising aimed specifically
    at wealthy motorcyclists.

    BTW, if you haven't seen it, I recommend Bert Hopwoods'
    "Whatever Happened to the British Motocycle Industry" (or
    similar). A sad, true, tale of poor management, commercial
    complacency & lack of marketing. Often on eBay.

    Colin, Feb 12, 2006
  12. kaybo

    mb Guest

    Watch out for the rattle.
    mb, Feb 12, 2006
  13. kaybo

    Paul - xxx Guest

    kaybo came up with the following;:
    Fire away then ...
    Can't say it was much of a pleasure. ;)
    Paul - xxx, Feb 12, 2006
  14. kaybo

    Peter Guest

    You probably don't, and that owed a lot to the music-hall, but never

    There was BSA three rather than four or two wheeler that the MT [1]
    squad had at school. Open, or with hood anyway. A vile thing, but no
    doubt of historical interest nowadays, had it survived. There seems to
    be a fine line between vintage and truly awful. As for the 1957 BSA
    Dandy which I had, best buried, which in part it is. Absolutely the
    worst vehicle I have owned.

    [1] For anyone under 50 or so, Motor Transport.
    Peter, Feb 14, 2006
  15. kaybo

    Rusty Hinge Guest

    I can though. 1931 or 1932 Riley Monaco, UR 8502
    The BSA Dandy was the first vehicle I owned, and the worst. When I left
    school the Ole Man took me into Colchester and set me loose near GBR
    Motors and told me to choose a motorcycle.

    For fifteen quid there was a shiny clean black and gold-lined Excelsior
    Talisman twin, and it was LUUURVE.

    When he arrived after doing his shopping he asked if I'd settled on one,
    and I showed it to him. No, I was to have a new one - I'd have nothing
    but trouble with a secondhand one, because 'I wasn't mechanically

    He chose the Dandy. Keep my suit clean, it would. I pointed out that the
    talisman had leg-guards.

    Since I wasn't 21, and it mattered in those days, I had the sodding
    Dandy. It broke down - needed new a stator plate after 273 miles - it's
    etched on my memory - stuck on the A12 at Marks Tey. I tapped the plug's
    electrodes towards each other until they were all but touching, and
    limped back into Colchester.

    It could be relied on to break down at irregular intervals until I sold
    it for a fiver. The Ole Man nearly went spare when I arrived home one
    day with a 1941 ex DR G3 Matchless - well, it was ex-WD, but no DR had
    touched it - it was straight out of a crate (one of five) a mate bought
    at Bicester ex-Govt sales - predicting breakdowns at every turn. I
    pointed out that he'd insisted on the Dandy just so I wouldn't have the
    breakdowns, and I'd had nothing but trouble with it ever since. he never
    had the satisfaction of saying 'I told you so' either: I took that bike
    twice round the clock and more, with and without a sidecar.

    Those BSA three-wheelers were good little cars too - well, with an
    engine change. The original was an 800cc side-valve, and a friend
    restored one of them to concourse condition and rebuilt an Austin A35
    engine, stuffing it with Sprite bits and painting it green. He did a lot
    of plumbing under the bonnet using copper pipe, and against the green of
    the engine it looked rather smart. They were front-wheel drive, and the
    suspension was leaf springs IIRC, and the damping was certainly friction

    It flew. and with 90 on the clock, it went like a jackrabbit.

    Rusty Hinge, Feb 14, 2006
  16. kaybo

    Oily Guest

    I had a 1932 Riley Woody estate XJ4744, had some fun in that and some near
    do s.
    Commiserations having to ride one of those heaps.
    My uncle had one of those 3 wheelers in black and cream when I was about 10,
    he used to hang the back end out on every bend he could, I used to love it.

    Sorry for not replying to the other post but this box of tricks aquired a
    gremlin, fixed now!

    Oily, Feb 14, 2006
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