[QUOTE="RealMart"] Track attendance fnumbers are *nowhere near* as attractive to potential sponsors as TV audience figures. Not even close. The most expensive billboards at any circuit are the ones that are in camera shot for the longest, and sponsors follow the teams who get the most tv exposure. In my experience they don't give a stuff about circuit attendances.[/QUOTE] Well-attended races will increase the likelihood of attracting series sponsors, individual team sponsors, etc. Obviously big TV numbers will do much more, but you have to start somewhere. Big crowds will mean more promoters will want in, and may even help develop more road courses. More events means TV becomes more viable, they don't end up going weeks between races. [QUOTE] No. You have to build interest for the tv audience. You do that by building interest in the media, with tv comentators and by putting on a tv friendly show. You can have the most devoted fans in motorsport turning up at events in their tens of thousands, but if the racing doesn't work on tv or if there is insufficient interest amongst the tv audience, it won't get shown.[/QUOTE] I won't argue with that, but something that can't even get fans to show up at the gate won't get shown either. Hockey might be a good example of what I'm saying, traditionally teams have had very rabid following that sells out arenas, but it has never had that broad of an appeal in the US to drive big TV audiences, so the league has had considerably more difficulty in putting together a TV package than other major team sports. But the live crowds have been sufficient to drive a professional-level sport anyway, it's just hasn't resulted in the same kind of income for everyone that the other sports see. Today there are, what, 32 teams in the NHL? That might ultimately be similar to what bike racing can realistically achieve in this country. [QUOTE] The Doha MotoGP race will only be attended by a handfull of expats, but it'll command a huge tv audience. First race of the season, lots of riders on new bikes, some on unknown tyres, etc, etc. If the racing is close, that audience will carry on to the next race, and so on.[/QUOTE] Qatar is a rather unique case, and what drives that race is a government that is willing to lose considerable money in order to have the event, and it also allows tobacco sponsors to make their pitch. So it really comes down to the royal family or whatever and Marlboro. The promoters don't get a cut of the TV money and they also have to hand Dorna the trackside signage, so they really only make back what they are charged by Dorna (~</body>.5M) with gate receipts. If Dorna collects that and can put it on TV, they're happy, and this event also helps keep the Ducati MotoGP effort afloat, via Marlboro's happiness. But there's no way you can run an entire series this way. [QUOTE] TV wants easy to understand rules and classes, some familiar faces for each nation it's being shown in, close racing, action, drama, spectacle, girls in lycra, etc, etc.[/QUOTE] [QUOTE] Big screens and clean toilets help improve gate money over a few years, but they don't affect tv audiences.[/QUOTE] I don't think rules matter that much to TV, or Nascar would have never even gotten off the ground on the air with their convoluted, always- changing rules. What really matters to TV is the feature class, the rest is for the hard core. Close racing at the front matters, but how deep the field is and what's going on down there doesn't. It's easy to follow the leaders on TV, but can be much tougher at the track once the leaders are into backmarkers. Etc. Again, I'm talking about growing the live gate, which is where it all starts. Skipping that and going directly to TV is a big risk, and it also is likely a strategy which would include gimmicks, which is how most people probably think you can make a quick spash and quick buck. That's part of what I would be concerned about with some of the possible suitors for this job, they may not have an interest in the long-term health of the sport at heart.