[QUOTE] So you need to go to Richer Sounds. For 40" and LED will be fine. Plasma for 50" and over screens. Take their advice and best deals. You wont go far wrong with sony if they have it in budget.[/QUOTE] I bought one of these before Xmas. [URL]http://www.richersounds.com/product/lcd-tv/sony/bravia-kdl40ex503/sony-kdl40ex503[/URL] Also rated 5* in what hifi, and 2010 award winner for budget 40". It's smashing, and I'd argue why buy something 'fewer' good that's probably going to sit there for the next decade for the sake of an extra £50.