Used Bike Guide IS boring...

Discussion in 'Classic Motorbikes' started by Greg Chambers, May 16, 2004.

  1. from http://umgweb.com

    Childishly Correct

    Fans of the Used Motorcycle Guide - and there still seems to be an
    awful lot of them - don't find the struggling, glossy Used Bike Guide
    much fun, wannabe writers complaining that they are apparently not
    allowed to mention speeding, other minor illegality, pubs, bodging
    stuff (rather than getting it fixed correctly) or even sex! Doesn't
    leave much to write about, then, does it? How deeply this political
    correctness runs in the other motorcycle magazines I have no idea (but
    if you do, let me know and I will reveal all here) but combine it with
    troubled WH Smiths' (the UK's major retailer/distributor) arrogant
    stupidity in not comparing how well magazines sell but how much dosh
    they make out of them (consequently, a magazine that sells well but is
    cheap gets chopped) to end up with shelf after shelf of glossy
    periodicals and nary a paragraph worth reading!
     
    Greg Chambers, May 16, 2004
    #1
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  2. Some 15,000 I think, at the last count, so not an awful lot, no.
    No, you don't.
     
    The Older Gentleman, May 16, 2004
    #2
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  3. Greg Chambers

    sweller Guest

    Not only do you not appear to understand the term "political correctness"
    you appear to be labouring under the misapprehension major retailers sell
    things out of the kindness of their hearts. They, unsurprisingly, do it
    to make money.

    If it doesn't make enough money, or takes up room that could be allocated
    to something with a higher return, it gets the chop.

    You haven't really thought this through, have you?
     
    sweller, May 16, 2004
    #3
  4. magazine by subscription only, the magazine is first class and full of write
    ups / pics and brilliant stories, writen by bikers for bikers without a
    penny going to WHS, check out the web site RealClassic.co.uk
     
    ROBERT TAYLOR, May 16, 2004
    #4
  5. The big point that WHS misses is that relatively low circulation
    magazines often attract total enthusiasts who would tend to pick up a
    few other mag's when they go into WHS to buy something like the old
    Used Motorcycle Guide, therefore they miss out not just on the UMG
    sale but other related mag's as well if the UMG is stocked in the
    smaller newsagents. The utterly dismal selection of motorcycle mag's
    in WHS is pathetic!

    BTW I don't think that anyone ever prosecuted the UMG for its blantant
    disregard for minor laws that should never have been bought into
    existence in the first place.
     
    Greg Chambers, May 17, 2004
    #5
  6. Greg Chambers

    Pip Guest

    (Greg Chambers) struggled to ejaculate:
    As is your use of English, but who's counting, eh? Only you, but I
    doubt your ability to get to double figures.
     
    Pip, May 17, 2004
    #6
  7. Greg Chambers

    Triffid Guest

    Have I missed something, or has Mr. Chambers upset the group somehow? I
    can't see that his question was worth the amount of bile vituped on him.
    Unless of course you all write for UBG, and are protesting slightly too
    much, of course.
     
    Triffid, May 17, 2004
    #7
  8. Greg Chambers

    Pip Guest

    Naah, he's just a semi-literate pillock.
    Heh.
     
    Pip, May 17, 2004
    #8
  9. This is complete bollocks.
     
    The Older Gentleman, May 17, 2004
    #9
  10. No. He's just spouting bollocks.

    hth
     
    The Older Gentleman, May 17, 2004
    #10
  11. Greg Chambers

    Triffid Guest


    See my problem was, the site didn't load, so I couldn't get a proper
    reference from the link. It sounded plausible though, in these PC days, and
    your sharp-nailed rejoinders sort of went to prove the case, since I knew
    you were a journo coz I read the 400/4 review (obit?) in some rag just
    recently. UBG was a little-known jewel amongst the plastic-fest excesses of
    the other mags (including, to its shame, Bike) and although mostly it was a
    de-facto Glasses Guide for the masses, the articles were mostly real,
    written by people who really had ridden their C90 across the Pacific. If
    that stuff really has been forced out of any mag by corporate mission
    statement, we should know, as it strikes to the heart of why we ride the
    sodding things in the first place. As a minority, we are not normal, and
    should celebrate the fact, not cower in the face of the suits.
     
    Triffid, May 18, 2004
    #11
  12. Greg Chambers

    sweller Guest

    What's Politically Correct about requiring authors not to mention
    "speeding, other minor illegality, pubs, bodging stuff (rather than
    getting it fixed correctly) or even sex!"?

    That rather tedious list has nothing to do with political correctness but
    more about not exposing emap (or whoever) to liability claims.
     
    sweller, May 18, 2004
    #12
  13. UBG had its points, I admit.

    But you've still got your head up your arse if you think it was for "the
    masses".

    "The masses" buy mainstream bike mags. "The masses" don't give a shit
    about C90s.

    UBG is for the eccentric don't-give-a-stuff impoverished counter-culture
    fringe, and there's nothing wrong with that. In fact, every activity
    should have this sort of sub-branch.

    Where're you're being a twat is by suggesting that everybody would read
    it if they could and only the faceless corporate giants stop it being
    the world-conquering success you think it ought to be.

    Whenever I see something about "a magazine written for *real* bikers", I
    know it's another small-circulation amateur effort.
     
    The Older Gentleman, May 18, 2004
    #13
  14. Neil, can you be more specific on what exactly you think is utter
    bollocks as I can see nothing wrong with either the logic of the
    statement nor the reality based on personal experience of myself and
    my friends. For someone so deeply steeped in the utter mediorce such a
    statement, I must say, seems way out of character. Woof, woof!

    It's rather like the huge promotional budget that EMAP spend to keep
    their titles on the shelves - it does not sell any more copies of the
    magazines but the extra copies on WHS shelves means that there is no
    room for more interesting or, indeed, new titles. The dosh for this
    promotional budget comes from their advertising revenue which in turn
    means that new magazines, if they want the money to fund the
    promotions that are necessary to keep their mag's on the shelves, have
    to be nice to their advertisers'products, with obvious results on
    their content.

    The effects of theses various strands of big businees is stop to stop
    the small publisher from either getting his title on the shelf in the
    first place or to make sure that it goes into a rapid circulation
    decline.

    In the end, no-one bothers to go to the big stores like WHS because
    there is little worth buying there.
     
    Greg Chambers, May 18, 2004
    #14
  15. Greg Chambers

    deadmail Guest

    (Greg Chambers) wrote in message
    Strange that the shops stay open then really.
     
    deadmail, May 18, 2004
    #15
  16. Greg Chambers

    platypus Guest

    That's been puzzling me for some time.

    Of course, it's dog-eat-dog down in the cheap end of the market - I always
    thought that UBG had a lot to do with the decline of UMG (which I first
    encountered in 1986 in a WHS in Crawley...)
     
    platypus, May 18, 2004
    #16
  17. Greg Chambers

    deadmail Guest

    I preferred UBG to UMG to be honest. In either case I enjoyed the
    magazines.
     
    deadmail, May 18, 2004
    #17
  18. Greg Chambers

    Mark Olson Guest

    "Nobody goes there anymore; it's too crowded."
     
    Mark Olson, May 18, 2004
    #18
  19. Greg Chambers

    sweller Guest

    I preferred UMG, and I subscribed to it for a couple of years. Still
    have in the loft a vast archive of UMG and UBG from 89, 90, 91 etc.

    Funnily this was the same sort of time I was running GT185, Super Dreams,
    sohc CB750s, GS550s and GS1000s and their ilk.
     
    sweller, May 18, 2004
    #19
  20. You're still waffling on about "total enthusiasts" and you say that
    buyers of UMG would buy other magazines as well.

    This is just bollocks. Most motorcyclists are total enthusiasts. It's
    just that tastes vary, and UBG appeals to a very small section. Equally,
    the average UBG reader is unlikely to want to buy Performance Bikes.

    Look up the term "readership profile".

    Don't get me wrong - I like UBG - but then I have very, very catholic
    tastes.

    You're basing a marketing philosophy on the experience of "myself and my
    friends". Well, chum, lots of people have tried to make a bike magazine
    on that basis and they've almost all come to grief.
     
    The Older Gentleman, May 18, 2004
    #20
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