Wow...

Discussion in 'UK Motorcycles' started by Eddie, Feb 11, 2009.

  1. Eddie

    Eddie Guest

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  2. Eddie

    darsy Guest

    darsy, Feb 11, 2009
    #2
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  3. Eddie

    Colin Irvine Guest

    Round here the fashion is to change names unnecessarily. Two examples
    from Sunderland Council - the Housing Benefit Offices are now Customer
    Service Centres, and the Kite Festival, having achieved international
    recognition, has become the International Friendship Festival.
     
    Colin Irvine, Feb 11, 2009
    #3
  4. Eddie

    Krusty Guest

    You'd think they would've just changed it to the International Kite
    Festival really - or iKite for short.

    --
    Krusty

    '03 Tiger 955i
    '02 MV Senna (for sale) '96 Tiger (for sale)
    '79 Fantic Hiro 250 (for sale) '81 Corvette (for sale)
     
    Krusty, Feb 11, 2009
    #4
  5. Eddie

    Colin Irvine Guest

    You. Coat. Now.
     
    Colin Irvine, Feb 11, 2009
    #5
  6. Eddie

    Colin Irvine Guest

    Nice!

    Sunderland Hospital used to have those very fancy road-signs pictures
    [1] in its literature - presumably to make it look more efficient and
    businesslike. God knows how much that must have set them back, and of
    course virtually all its patients knew where it was anyway.

    [1] giving you directions from each arterial road, it would show an
    exact picture of each roadsign that you would see at every junction -
    as though every sign had been photographed.
     
    Colin Irvine, Feb 11, 2009
    #6
  7. Eddie

    dog Guest

    why are norwich union changing their name, anyway? everyone knows what
    norwich union is, they could just do the same as vauxhall/opel and have it
    called different things in different markets.

    as it is, it'll probably be called "uvavoo (formerly known as norwich union)"
    for the next ten years, if not forever. like prince.
     
    dog, Feb 11, 2009
    #7
  8. Eddie

    platypus Guest

    When Lucent came up with Avaya, we regularly wound their guys up by
    pronouncing the new name as "uvavoo".
     
    platypus, Feb 11, 2009
    #8
  9. Eddie

    darsy Guest

    you clearly don't. Aviva is the rebranding of the company formed by
    the merger of Norwich Union and Commercial Union/General Accident (CGU
    after their own merger); it's not just NU by another name. Aviva also
    includes Morley's and the RAC (IIRC).
    not a good comparison - both Vauxhall and Opel are themselves brands
    owned by General Motors.
     
    darsy, Feb 11, 2009
    #9
  10. Eddie

    Adrian Guest

    Adrian, Feb 11, 2009
    #10
  11. Eddie

    darsy Guest

    That was PwC - they chickened out in the end.

    I think one of the stupidest was Scottish Telecom rebranding as
    "Thus".
     
    darsy, Feb 11, 2009
    #11
  12. Eddie

    Colin Irvine Guest

    Ditto with Cowies, which was a respected name and, I would have
    thought, a valuable trademark. When the board ousted Sir Tom Cowie
    they changed the name, presumably in a hissy fit, to Arriva.
     
    Colin Irvine, Feb 11, 2009
    #12
  13. Eddie

    dog Guest

    is it

    i was going on their own adverts, which go something along the lines of:
    "norwich union is changing its name, soon to be called uvavoo" rather than:
    "norwich union has merged with cgu and the result is called uvavoo"
    the comparison is perfectly valid for the target market, who like me for
    the most part doesn't give a **** who owns who and what is a brand of what,
    they just see a name and associate it with a range of products (or vice
    versa).
     
    dog, Feb 11, 2009
    #13
  14. Eddie

    dog Guest

    i think that's the abbreviated version. the full name is arriva
    eventuallia maybeia.
     
    dog, Feb 11, 2009
    #14
  15. Eddie

    Eddie Guest

    Ah, that probably explains why I never noticed any advertising for it
    last year.
     
    Eddie, Feb 11, 2009
    #15
  16. Eddie

    Lozzo Guest

    Bear wrote:

    In the early 70s the great corporation that was BMC/Leyland cars
    decided to rename Jaguar as "Leyland Large Cars", I kid you not. They
    even went to the expense of having new car badging, factory signs, and
    everything else connected with the renaming made and shipped to Browns
    Lane. When it all arrived and the renaming was due to be announced, the
    whole lot was destroyed by the middle management guys and the shop
    floor workers. I've seen a couple of XJ6 boot badges that somehow
    survived, they were truly tacky.

    --
    Lozzo
    ZX-7R P4 (for sale)
    CBR600F-W trackbike
    SR250 SpazzTrakka,
    RD400F, somewhere
    I see a bright new future, where chickens can cross the road with no
    fear of having their motives questioned
     
    Lozzo, Feb 11, 2009
    #16
  17. Eddie

    Eiron Guest

    The Jaguar boot badge now is truly tacky.
    It looks like a graph of the share price, or as if a seagull crapped on it.
     
    Eiron, Feb 11, 2009
    #17
  18. Eddie

    ogden Guest

    Crucially, only 37% of their sales are in the UK and only a portion of
    those are under the NU brand, so with the NU aspect clearly being in the
    minority the attachment to the name just isn't there anymore.

    Not that that stops everyone I've dealt with in Aviva calling it NU,
    mind.
     
    ogden, Feb 11, 2009
    #18
  19. Eddie

    ginge Guest

    well, from Norch aren't they, takes a long time to get used to an idea
    round those parts.
     
    ginge, Feb 11, 2009
    #19
  20. Eddie

    ogden Guest

    York (CGU), Norwich (NU) and Dublin (Hibernian).

    Point stands, though.
     
    ogden, Feb 11, 2009
    #20
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